In the table below we have set out the cookies used on this site, their purpose and their duration:
|Cookie||Purpose||Duration/Expiry||Type of Cookie|
|BM_FIRST||We set these cookies to track the first page visited by the user and assist with the registration form.||Only for the user's session||[INSERT]|
|Pardot is an automated marketing system provided by Salesforce. We use Pardot cookies to track visitor and prospect activities on our site. Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. More information about Pardot can be found here: https://www.pardot.com/ and more about Pardot cookies can be found here: https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5 .|
|pardot||This cookie is only set when a user is logged into Pardot, and helps to maintain the session and remember table filters. It is not set on to other visitors browsers.||Only for the user's session||Targeting|
|visitor_id517141 and visitor_id517141 hash||This cookie is used to track visitors. It is composed of a unique visitor ID and the unique identifier of your account. For example, the cookie name "visitor_id12345" stores the visitor value "1010101010" and "12345" is the account identifier.||10 years||[INSERT]|
|lpv517141||This is the unique visitor ID assigned by Pardot from the visitor cookie.||Only for the user's session||[INSERT]|
|Google and Google Analytics Cookies|
|_utma||This is set by Google to create a persistent ID to track visitors across multiple visits.||2 years||[INSERT]|
|_utmb||This is set by Google and it tracks the date and time a user enters our site.||2 years||[INSERT]|
|_utmc||This is set by Google and it tracks the date and time a user leaves our site.||Only for the user's session||[INSERT]|
|_utmz||This is set by Google and identifies which traffic source brought the user to the site, for example Google search engine, Instagram etc.||30 minutes||[INSERT]|
|_ga||This is a Google Analytic cookie which is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.||2 years||Performance|
|_gid||This cookie stores and updates a unique value for each page visited.||24 hours||Performance|
|adiV||1 Year/Continuously updated||Performance|
|Lotame Cookies and Pixel Tags|
Lotame is a data management platform which allows us to collect, organise and use data to assist with our marketing campaigns.
You can read about how Lotame uses personal data it collects using its products and services here: https://www.lotame.com/about-lotame/privacy/lotames-products-services-privacy-policy/ . Details of how to opt-out of Lotame cookies can be found here: https://www.lotame.com/about-lotame/privacy/privacy-manager-opt-out/ .
|_cc_aud, _cc_cc, _cc_dc, _cc_id||These cookies are set by Lotame and used for targeting, marketing and advertising.||1 year||Targeting|
|_fbp||This cookie is used by Facebook to deliver advertisements from third party advertisers.||3 months||Targeting|
|Cfduid||This is used to identify individuals behind a shared IP address and apply security settings for each.||[INSERT]||Targeting|
|Fr||This cookie is used by the AddThis social sharing widget to enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count.||3 months||Targeting|
Most of the cookies listed above are 'third party cookies', meaning they are set by third parties and we have no control over them other than allowing them to be served.