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A new creative district

South London is buzzing with creativity. From Damien Hirst’s Newport Street Gallery in Vauxhall to Herzog & de Meuron’s extension to Tate Modern, today the area stands toe to toe with the East and West. But it’s in fashion the South is thriving, especially around Nine Elms.

Battersea’s most famous fashion resident is Dame Vivienne Westwood, with Westwood HQ close to the Battersea Power Station, as well as her personal studio, archive and design rooms nearby. But a number of other high-profile fashion designers have moved to the area in recent years, helping create ‘Battersea Creative District’, as it’s affectionately known.

Vivienne Westwood

Dame Vivienne Westwood

Victoria Beckham chose the area as base for her fashion label. Her empire is now part of an ever-growing creative hub dominating the area just south of Battersea Bridge. Head towards Nine Elms and you’ll find British milliner, Philip Treacy. Another long-time Battersea resident, Treacy is the king of hats with a list of clients that includes Kate Moss, Adele and Lady Gaga.

Philip Treacy

A little further away from the River Thames, artist and Elephant & Castle resident Julie Verhoeven is famed for fashion collaborations with Louis Vuitton, Versace and Mulberry. While emerging designers Caitlin Price and This is The Uniform, both part of the pioneering Fashion East initiative, have chosen South London to base their businesses.

With each new day, the south of the river becomes home for more established and emerging talents. With fashion-conscious Londoners always seeking the next thing, all eyes are on this part of the city.


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